Targeted Newscast

The following is from, "Surviving the News in the Hometown Team's Summer of Self-Love," City Pages, September 27, 2000:

POSTED FEBRUARY 15, 2001--"...Kevyn Burger doesn't hit her synergistic stride until May 18, when she files a bold 'Dimension' report on the Target Corp. In this drop-to-the-knees look at a major advertiser's "hip" new advertising campaign, viewers learn that 'good retailing happens from passion, and passion comes from the gut.'...After Burger's piece airs, co-anchors Don Shelby and Amelia Santaniello playfully take turns donning a fishing  cap emblazoned with the Hometown Corporate Behemoth's bull's-eye logo.

In August Santaniello declares a Target advertisement 'Our Pick' for best spot aired during the Survivor finale.  The kudos, along with news that 30-second ads during the last episode cost a half-million dollars apiece, provides rationale to run the ad again. 'Do we get a little piece of that for running it again?' Shelby quips afterward..."

Target teams up with CBS and WCCO for Survivor II promotion.